Category Archives: ISMA

We live here…We love it!

Check out the Go Snowmobiling website

The website reported an increase in visitation with over 3 million visitors to the site. Approximately 18% of those visitors (600,000) do not own a snowmobile but are expressing a great deal of interest in owning a snowmobile and going snowmobiling. This positively reflects on the long-term trend line showing an increase in snowmobiling as a recreational family activity in the winter. Individuals have discovered that people snowmobile to

  • view beautiful scenery
  • to be with friends and family
  • to get away from the usual demands of life and be close to nature

The GO Snowmobiling website is sponsored by International Snowmobile Manufacturers Association (ISMA).

Are you average?

Here are some quick snowmobiler facts from the International Snwomobile Manufacturs Association research.

  • Average age of a snowmobiler is 43 years of age. The median age however is beginning to track lower – highlighting the fact that additional Y Generation customers (between 19-35 years of age )are entering the market.
  • Approximately 65% of first time buyers purchase a used snowmobile.
  • The average snowmobiler rode 1,141 miles – a 10% increase from last year.
  • The majority of individuals that snowmobile in North America are club members and/or association members. These active, involved outdoor enthusiasts build the trails and support snowmobiling freedoms and access. They are also active charity fundraisers and raised over $3 million dollars for national charities.
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