Category Archives: ISMA

We live here…We love it!


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Check out the Go Snowmobiling website


The www.GoSnowmobiling.org website reported an increase in visitation with over 3 million visitors to the site. Approximately 18% of those visitors (600,000) do not own a snowmobile but are expressing a great deal of interest in owning a snowmobile and going snowmobiling. This positively reflects on the long-term trend line showing an increase in snowmobiling as a recreational family activity in the winter. Individuals have discovered that people snowmobile to

  • view beautiful scenery
  • to be with friends and family
  • to get away from the usual demands of life and be close to nature

The GO Snowmobiling website is sponsored by International Snowmobile Manufacturers Association (ISMA).

Are you average?


Here are some quick snowmobiler facts from the International Snwomobile Manufacturs Association research.

  • Average age of a snowmobiler is 43 years of age. The median age however is beginning to track lower – highlighting the fact that additional Y Generation customers (between 19-35 years of age )are entering the market.
  • Approximately 65% of first time buyers purchase a used snowmobile.
  • The average snowmobiler rode 1,141 miles – a 10% increase from last year.
  • The majority of individuals that snowmobile in North America are club members and/or association members. These active, involved outdoor enthusiasts build the trails and support snowmobiling freedoms and access. They are also active charity fundraisers and raised over $3 million dollars for national charities.

Number of registered snowmobiles increases over last year


International Snowmobile Manufacturers Association (ISMA) has announced that in the United States for 2011, there were 1,550,158 registered snowmobiles. That is an increase of last year’s number of 1,500,000.

Registered snowmobiles in Canada totaled 602,902 compared to last year’s total of 582,134.

Registered snowmobiles in the European community continue to increase and it is now estimated there are 530,000 registered snowmobiles in Europe.

The key determinants of demand were the availability of snow and cold weather, according to ISMA. There has also been a slight change in the population segment purchasing snowmobiles, with an increase in interest by the Millennial Generation (Generation Y) who are between 19-35 years of age. There are more than 80 million “Generation Y” residents in the United States – equaling the Baby Boomer Generation in numbers.