Category Archives: ISMA
Are you average?
Here are some quick snowmobiler facts from the International Snwomobile Manufacturs Association research.
- Average age of a snowmobiler is 43 years of age. The median age however is beginning to track lower – highlighting the fact that additional Y Generation customers (between 19-35 years of age )are entering the market.
- Approximately 65% of first time buyers purchase a used snowmobile.
- The average snowmobiler rode 1,141 miles – a 10% increase from last year.
- The majority of individuals that snowmobile in North America are club members and/or association members. These active, involved outdoor enthusiasts build the trails and support snowmobiling freedoms and access. They are also active charity fundraisers and raised over $3 million dollars for national charities.