International Snowmobile Manufacturers Association (ISMA) has announced that in the United States for 2011, there were 1,550,158 registered snowmobiles. That is an increase of last year’s number of 1,500,000.
Registered snowmobiles in Canada totaled 602,902 compared to last year’s total of 582,134.
Registered snowmobiles in the European community continue to increase and it is now estimated there are 530,000 registered snowmobiles in Europe.
The key determinants of demand were the availability of snow and cold weather, according to ISMA. There has also been a slight change in the population segment purchasing snowmobiles, with an increase in interest by the Millennial Generation (Generation Y) who are between 19-35 years of age. There are more than 80 million “Generation Y” residents in the United States – equaling the Baby Boomer Generation in numbers.
The snowmobile manufacturers have announced the 2010-2011 sales results.
Worldwide Sales: The worldwide snowmobile sales increased 10% to 123,063 new snowmobiles sold in North America, Europe, and Russia.
The sales breakdown is:
- US Sales: New snowmobile sales in the United States showed a 5% increase with 51,796 snowmobiles being sold. The average price of a new snowmobile was $8,397, showing a slight decrease in price due to continuing efforts by the manufacturers to achieve economies of scale and provide quality products at the best possible price.
- Canadian Sales: New snowmobile sales in Canada also showed an increase of approximately 8% to 40.878 new units sold. The average price of a new snowmobile in Canada was $9,361 per unit, a slight decrease in price from the previous year.
- Europe and Russia Sales: New snowmobiles sold in Europe and Russia showed an increase of 20% to 30,389 new units sold.
- Parts, Garments and Accessories sales: PG&A sales for the manufacturers in North America were up approximately 7%.
Arctic Cat Customers Now Able to Shop Online
Arctic Cat Inc. has launched its Parts, Garments and Accessories online store at www.arcticcat.com for the United States market. Consumers now have the convenient option of shopping online for a full range of Arctic Cat products. These orders may be delivered to homes or a nearby Arctic Cat dealer. Arctic Cat expects to expand the e-commerce site to accommodate Canadian shoppers by late summer.
“We are excited to offer consumers the speed and convenience of our new online store, which will provide access to Arctic Cat’s products and product information at any time,” said Mary Ellen Walker, vice president and general manager of Arctic Cat’s PG&A division. “Our dealers will also benefit by receiving online orders without making the investment in building their own internet store.”
From dirt to snow, Arctic Cat is making online shopping easier to match the perfect product to enthusiasts’ riding style and machine. The benefits of Arctic Cat’s online store include:
• Convenient 24-7 shopping: Online orders are fulfilled within 24 hours, enabling consumers to receive their order within three to five days.
• Easy navigation and product search functions: Parts may be located by category, model year or model name, color or size.
• Secure, confidential and reliable: Built-in security measures protect consumers’ information. The system currently accepts payment with Visa, MasterCard, American Express, Discover and PayPal.
• For dealer pick-up orders, consumers simply choose a dealership within a 150-mile radius where they will pick up their order.