The www.GoSnowmobiling.org website reported an increase in visitation with over 3 million visitors to the site. Approximately 18% of those visitors (600,000) do not own a snowmobile but are expressing a great deal of interest in owning a snowmobile and going snowmobiling. This positively reflects on the long-term trend line showing an increase in snowmobiling as a recreational family activity in the winter. Individuals have discovered that people snowmobile to
view beautiful scenery
to be with friends and family
to get away from the usual demands of life and be close to nature
The GO Snowmobiling website is sponsored by International Snowmobile Manufacturers Association (ISMA).