The www.GoSnowmobiling.org website reported an increase in visitation with over 3 million visitors to the site. Approximately 18% of those visitors (600,000) do not own a snowmobile but are expressing a great deal of interest in owning a snowmobile and going snowmobiling. This positively reflects on the long-term trend line showing an increase in snowmobiling as a recreational family activity in the winter. Individuals have discovered that people snowmobile to
- view beautiful scenery
- to be with friends and family
- to get away from the usual demands of life and be close to nature
The GO Snowmobiling website is sponsored by International Snowmobile Manufacturers Association (ISMA).