International Snowmobile Manufacturers Association (ISMA) has announced that in the United States for 2011, there were 1,550,158 registered snowmobiles. That is an increase of last year’s number of 1,500,000.
Registered snowmobiles in Canada totaled 602,902 compared to last year’s total of 582,134.
Registered snowmobiles in the European community continue to increase and it is now estimated there are 530,000 registered snowmobiles in Europe.
The key determinants of demand were the availability of snow and cold weather, according to ISMA. There has also been a slight change in the population segment purchasing snowmobiles, with an increase in interest by the Millennial Generation (Generation Y) who are between 19-35 years of age. There are more than 80 million “Generation Y” residents in the United States – equaling the Baby Boomer Generation in numbers.