Category Archives: All

Are you average?

All, ISMA October 3, 2011 Leave a comment

Here are some quick snowmobiler facts from the International Snwomobile Manufacturs Association research.

  • Average age of a snowmobiler is 43 years of age. The median age however is beginning to track lower – highlighting the fact that additional Y Generation customers (between 19-35 years of age )are entering the market.
  • Approximately 65% of first time buyers purchase a used snowmobile.
  • The average snowmobiler rode 1,141 miles – a 10% increase from last year.
  • The majority of individuals that snowmobile in North America are club members and/or association members. These active, involved outdoor enthusiasts build the trails and support snowmobiling freedoms and access. They are also active charity fundraisers and raised over $3 million dollars for national charities.

Number of registered snowmobiles increases over last year

All, Arctic Cat, ISMA, Polaris, ski-doo, Sleds, Yamaha September 28, 2011 Leave a comment

International Snowmobile Manufacturers Association (ISMA) has announced that in the United States for 2011, there were 1,550,158 registered snowmobiles. That is an increase of last year’s number of 1,500,000.

Registered snowmobiles in Canada totaled 602,902 compared to last year’s total of 582,134.

Registered snowmobiles in the European community continue to increase and it is now estimated there are 530,000 registered snowmobiles in Europe.

The key determinants of demand were the availability of snow and cold weather, according to ISMA. There has also been a slight change in the population segment purchasing snowmobiles, with an increase in interest by the Millennial Generation (Generation Y) who are between 19-35 years of age. There are more than 80 million “Generation Y” residents in the United States – equaling the Baby Boomer Generation in numbers.

Snowmobile Community Enjoys a Growing 2010-2011 Season

All, Arctic Cat, Polaris, ski-doo, Sleds, Yamaha September 22, 2011 Leave a comment

The snowmobile manufacturers have announced the 2010-2011 sales results.

Worldwide Sales: The worldwide snowmobile sales increased 10% to 123,063 new snowmobiles sold in North America, Europe, and Russia.

The sales breakdown is:

  • US Sales: New snowmobile sales in the United States showed a 5% increase with 51,796 snowmobiles being sold. The average price of a new snowmobile was $8,397, showing a slight decrease in price due to continuing efforts by the manufacturers to achieve economies of scale and provide quality products at the best possible price.
  • Canadian Sales: New snowmobile sales in Canada also showed an increase of approximately 8% to 40.878 new units sold. The average price of a new snowmobile in Canada was $9,361 per unit, a slight decrease in price from the previous year.
  • Europe and Russia Sales: New snowmobiles sold in Europe and Russia showed an increase of 20% to 30,389 new units sold.
  • Parts, Garments and Accessories sales: PG&A sales for the manufacturers in North America were up approximately 7%.
Design a site like this with WordPress.com
Get started